Leanne already wears the designers you carry.
Simkhai, Zimmermann, L'AGENCE, Missoni, Carolina Herrera — these are the labels already in her closet and already on her stage. Dressing her in Lola Dré is not a new introduction. It is the same wardrobe she chooses anyway, with your name on the credit.
She is also local. Jupiter is home, and Lola Dré is the store down the road — the one she will be walking into and shopping from for seasons to come.
Mela, our creative director, has been raving about this store since long before this page existed. When the person who art-directs every frame of Soft Girl Millions keeps naming the same boutique, that is the partner you go to first.
A brand we already belong to, in a room full of the exact women it was built for.
The wardrobe is the frame.
Because the wardrobe is the only thing on that stage that gets photographed from every angle, for three days, by 300 women who buy what she wears. It is not a credit line. It is the frame around the whole event.
Petal-soft
and power-dressed.
A woman who scales by pulling one lever, not by gripping tighter. Scaling should feel like exhaling.
Dressed on stage. Filmed on set.
One rail, one filmed fitting, three days of stage time — then a permanent segment on The Soft Girl Millions Show and a feature in the magazine.
the fitting
Day Three · Icon Era
one look per moment
The rail
arrives.
People reached monthly
Plus a 2026 lineup with 1BN+ combined reach.
SGM — The Magazine · Issue 001
Let's begin.
Start dressing her.
Lola Dre x SGM LIVE 2026
I am Leanne Lopez Mosley — founder of Rich Queen, Forbes-featured, and host of The Soft Girl Millions Show and Soft Girl Millions — The Magazine.
I teach women entrepreneurs and female founders how to build wealth through leveraged sales and Freedom Funnels — reaching 3–4 million people every month.
Forbes · Grazia · Authority
Soft Girl Millions is the cultural movement and live event I built out of that work. Last year, the entire industry was talking about it. 2025's lineup featured women like Valeria Lipovetski, with 2M+ followers across platforms. This year's lineup extends even further — with our combined speaker reach exceeding 1BN+ views.
international attendees — women actively running and scaling 6 to 8-figure businesses.
$225M+
in collective annual business revenue across the room — a deliberately conservative estimate.
$5,000+
average investment already spent per attendee on ticket and platinum access alone — proof this is a room that spends on itself at a premium level.
Reach beyond the room: Leanne's 3–4M per month audience, plus a 2026 speaker lineup with combined reach exceeding 1BN+ views.
Option A — Dressing Leanne / Stage Partner
Lola Dré dresses Leanne for [one / multiple days / specific part of event like welcome party / Icon Era party] of Soft Girl Millions LIVE — on stage in front of 300 attendees and captured across all event content, the documentary, and social amplification.
- —Lola Dré dresses Leanne for [Day 1 / Day 2 / full event — select]
- —Full editorial photography and video captured on-site — Leanne in Lola Dré on the SGM stage
- —Content shared across Leanne's Instagram (3–4M monthly reach) — feed post and/or reel featuring Lola Dré
- —Lola Dré tagged and credited across all event content featuring the look
- —A collaboration reel with Leanne in Lola Dré — filmed at the event, co-posted to both accounts
- —Feature in Soft Girl Millions — The Magazine (distributed to 100K+ female entrepreneurs)
- —Filmed try on session with Leanne at the Lola Dré store, to be featured on The Soft Girl Millions Show
[Insert any gifting, loan, or co-investment structure here]
ADD ON OPTION— Swag Bag / Gifting Partner
Lola Dré products featured in the official Soft Girl Millions swag bag — received by all 300 attendees on arrival.
- —Lola Dré product(s) placed in every attendee swag bag
- —Lola Dré featured in the official swag bag reveal content — photographed and filmed at the event
- —Lola Dré logo and mention in the event program and digital materials
- —One dedicated Instagram story & collab reel grid feature from Leanne to her audience with the gifted product
- —A full page feature inside an upcoming issue of Soft Girl Millions- The Magazine distributed to over 100K monthly.
- —Optional: a branded card or note inside the bag from Lola Dré
Gifting quantity required: 300 units
Viral speakers on the panel.
Lori Harder
@loriharder · 286K followers
Founder of glōci, host of the top-25 Apple podcast Earn Your Happy (24M+ downloads), author of A Tribe Called Bliss. Raised over $2M for her beverage company through her own network.
Jen Gottlieb
@jen_gottlieb · 964K followers
Co-founder of Super Connector Media (Inc. 5000), bestselling author of BE SEEN, host of the I Dare You podcast, named a Top 50 Speaker in the World by Real Leaders. Former VH1 host and Broadway actress.
Ezzie Spencer, PhD
@ezziespencer · Bestselling author
Former human rights lawyer with a PhD in therapeutic jurisprudence, bestselling author of Lunar Abundance, and creator of the Splinter Method — working with a global community of women on self-worth, personal power and peace.
Adley Kinsman
@adley · 1M followers
CEO and founder of Viralish, one of the most-viewed female producers in Facebook history at over a billion monthly views. 75B+ views generated since 2020 across a 45M-follower network, with campaigns for Land Rover, TikTok, Frito-Lay and David’s Bridal.
Mary Seats
Mz. Skittlez · $16M agency
Turned a $300 start into Cupcake Mafia, a $2.4M fashion brand, then built The Icing Agency into a marketing powerhouse grossing over $16M. Founder of The Bakery CoWork, the largest female-focused co-working space in the U.S.
Three days, three looks
— from the fall collections.
one look per moment
Pulled from what Lola Dré is already showing this season.
View the event Pinterest board
Option A
Ocean With A Side Of Rich
Ocean blue, cut clean.
Structured shoulders and a sharp lapel — authority you can see from the back row, in an ocean blue that photographs cool against the stage lights and stays soft on camera.
Day One — Main Speaker Stage
Brunch Basics & Weekend Attire
Daytime sessions, off-stage, on camera.
Day Two — Workshops
The Main Event Look
SENSTUDIO SE074 · Brides by Lola Dré
Couture, and the only look of the three that stops a room. A sculpted lace-up corset holds the line while layers of ruffled tulle spill into a train that reads from every seat in the house. She walks out in this one once — and it becomes the frame the whole event is remembered in.
Day Three — Icon EraThe board the whole event
is being built from.
Every look, set, and frame for Fort Lauderdale is being pulled against this board.
Open the Pinterest boardThis is the feeling we are dressing toward.
Everything on the board below — the colour, the tailoring, the way the light sits on fabric — is being pulled against this. Play it first, then read the looks.
Watch on Instagram
Lola Dré dresses Leanne
— filmed in your store.
this is the sceneA filmed try-on session shot on your floor in Jupiter, featured as a segment on The Soft Girl Millions Show — part podcast, part reality series.
In store
We film at Lola Dré in Jupiter. Leanne walks your floor on camera and talks through what she is choosing for each day, and why — your store is the set.
The try-on
Full filmed fitting in your dressing room — every look, uncut. The founder-to-founder conversation happens here.
The stage
The chosen look walks out in front of 300 women in Fort Lauderdale, credited to Lola Dré on every frame.
- —A dedicated Lola Dré segment on The Soft Girl Millions Show — the store itself on camera, named on air
- —The full fitting cut down into short-form for both accounts — collab-posted, so it runs to both audiences
- —Every still from the shoot licensed back to Lola Dré for its own channels
- —The segment lives on permanently — YouTube, Spotify, Apple, and the SGM documentary
"Part podcast. Part reality series." The wardrobe is not a detail on this show — it is the scene.
The Soft Girl Millions Show
Watch an episode[Insert filming date for the in-store try-on session]
A million views a month, two thirds of them new.
1,109,179 views · last 30 days · Aug 2026
74,604 followers · 89.1% women · Aug 2026
Unique viewers in 30 days
Reached beyond her followers
Views on reels alone
Interactions in 30 days
Instagram insights · 30-day window
This is what that looks like.
The Soft Girl Millions Show
— part podcast, part reality series.
The filmed try-on becomes a segment here — permanent, searchable, and running long after November.
Watch an episode.
The show runs on YouTube, Spotify and Apple — the try-on segment lives there permanently.
The wardrobe is not a detail on this show — it is the scene.
Watch the full episode on YouTube
Soft Girl Millions — Issue 001.
Distributed to over 100,000 female founders each month — the same women who fill the room in Fort Lauderdale.
Lola Dré gets a full page inside an upcoming issue, alongside the event coverage and the looks from the stage.
Read the magazineBring together ambitious women at the threshold of their next level—some already living it, others one bold move away.
Lola Dré already exists to make getting dressed feel like discovery again. Soft Girl Millions is a room full of international women at exactly that threshold — many already there, many one lever pull away.
This is not a sponsor slot. It is the same audience, meeting in the same room, for the same reason Lola Dré exists in the first place.
Lola Dré belongs in the room.
Let's explore how we bring the partnership to life.
Email Mela — Creative DirectorMela Sheppard · Creative Director
Mela@richqueen.com
