SOFT GIRL
MILLIONS
September 2026 No. 02
The Muse
Beauty
Edit
THE MUSE
ISSUE
Your Editor In Chief
Leanne Lopez Mosley
Featuring industry icons
Lori Harder · Jen Gottlieb
Jamie Sea
SGM · No. 02 · The Magazine
In This Issue

Contents

save this one, share it twice
Love Letters from Leanne · Issue 002

A love letter, from me to you.

portrait of Leanne
Become your own Muse

The response to Issue 001 genuinely moved me.

The messages, the shares, the women who sent it to their friends and told me it was the first thing they had read in years that felt like it was actually built for them — I did not take a single one of those lightly.

So thank you. Truly.

And now — Issue 002.

The September issue is our Muse issue. And everything inside it is built around one theme that I believe is the most underestimated secret to building a brand that looks and feels like nobody else's:

Becoming your own muse.

The women with the most magnetic, most recognizable, most desired brands in the world are not the ones who study other brands the hardest. They are the ones who have learned to romanticize their own lives — to be so deeply inspired by who they are and how they live that their brand becomes an extension of that, not an imitation of someone else's.

That is what this issue is about.

You will find new additions this month — video content and trend reports that did not exist in Issue 001. We are building this world in real time, and every issue is going to be better than the last.

Inside this month's issue I am sharing my favorite beauty rituals and the products I genuinely cannot live without — because the way you care for yourself is the first signal of the standard you hold for everything else.

I hope you love this one as much as we loved building it.

Share it with a woman who needs it. Tell us who you want to see featured. And if you have a brand you would love to see inside the hottest digital magazine in the female entrepreneur space — reach out to support@richqueen.com and let us know.

This world is yours too.

xo,
Leanne
Leanne Lopez Mosley · Editor in Chief, Soft Girl Millions — The Magazine
Soft Girl Millions04
The Rich Life
Issue 002

Richuals

the one she never skips
This month's Richual is a video tutorial
The Richual

The Rich Girl Lash & Brow Tint

At home. Fifteen minutes. The most subtle thing that makes the biggest difference.

I am going to let you in on the beauty ritual I have been doing since I was a teenager — all thanks to attending a Catholic high school that did not allow you to wear makeup.

Last month was the Blowout.

This month — the Rich Girl lashes and brows.

Once a month, I tint my own lashes and brows at home. It takes fifteen minutes, costs a fraction of what a salon charges, and takes a fraction of the time. And it is — subtly — one of the things that makes me feel most like myself every single day without needing to even wear mascara.

xoxo
The Riches

Here is what it actually does.

When your lashes and brows are tinted, you wake up with definition already in place. No mascara required for a camera-ready face. Every makeup artist I have ever hired at a shoot notices how good my brows and lashes are. You just — look like you. But finished.

It is the kind of thing that is so subtle most people cannot place what is different. They just know you look good. Polished. Put together. Like you woke up like this.

Very Rich Girl.

Which, frankly, is the goal.

The Rich Girl does not want to spend hours getting glam daily to feel beautiful. She wants to look like this is just how she is.

This Richual is how I get there — without the salon appointment, the waiting, or the cost.

I am recording the full tutorial so you can see exactly how I do it — products, process, and the one thing most people get wrong the first time.

Watch the tutorial
The Rich Girl Products
RefectoCil Hair Tinting Kit
The Lash & Brow Tint

RefectoCil Hair Tinting Kit

I use Natural Brown every month. Easy to apply, true to color, lasts the full four weeks. Darker lashes without mascara. The difference is subtle but so pretty. And even better? It's available on Amazon.

Shop the kit →
Obagi Nu-Cil Brow Serum
The Serum — the one I use daily

Obagi Nu-Cil Brow Serum

This is a brow serum, but I personally use it on my brows and lashes every single day. It keeps them healthy, fuller, and makes the tint land better every month.

Shop Obagi →

The tint is the Richual. The serum is what makes it worth it.

xo,
Leanne
Leanne Lopez Mosley · Editor in Chief, Soft Girl Millions — The Magazine
Soft Girl Millions08
The Rich Life · The Soft Girl Millions Playlist

The Soft Girl Millions
Muse Playlist

The soundtrack for becoming your own muse.

This one is slower, sultrier, more cinematic than the summer mix. It is the playlist for the morning routine, the drive, the getting-ready — the hours where you are not performing for anyone. Romanticize the ordinary and the brand takes care of itself.

Play it when you want to feel like the woman other women are inspired by.

Muse playlist artwork
The Muse
Soft Girl Millions · 12 songs
Listen now
01
Sunset Lover
Petit Biscuit
02
Cherry Wine
Hozier
03
Fantasy
Mariah Carey
04
Best Part
Daniel Caesar ft. H.E.R.
05
Sway
Michael Bublé
06
Feeling Good
Nina Simone
07
Espresso
Sabrina Carpenter
08
Sweetest Pie
Dua Lipa ft. Megan Thee Stallion
09
Adore You
Harry Styles
10
Golden Hour
JVKE
11
Get You
Daniel Caesar
12
The Muse
Rich Queen
A note from Leanne

"You cannot become your own muse while consuming everyone else’s noise. Put this on and pay attention to your own life."

xo
Soft Girl Millions12
The Rich Life · What She Wore
Issue 002

The way she
wears it xo

Shot on set in Palm Beach — the Soft Girl Millions LIVE campaign shoot.

hero look
Palm Beach · Soft Girl Millions LIVE

I love being a walking contradiction. People hear Soft Girl Millions and expect pink fluffy dresses.

Soft Girl Millions is about full self-expression — and I love to express the full range of who I am through what I wear. The softness, the edge, the authority, the fun. Not one of them. All of them.

This look is a good example of that range. A fine-check shirt with exaggerated fashion sleeves, a slim black tie, tie-at-the-ankle black pants. Menswear codes, made chic.

working shot
Building the issue in real time
mood boards
The boards this issue was built from

Innovation and creativity are two of my core brand values — which means Soft Girl Millions LIVE 2026 has a very different design and theme to 2025. No pinks. Think rich creams, gold and espressos, even a hint of blue.

I can't wait to share this year's style guide. But it is a guide for a reason. This year's theme is being your own muse.

So don't dress for me. Dress for you — and the woman you want to leave the room as.

That's the standard — not the outfit.

She dresses for the woman she's already decided to be.

Behind the look · Video

Soft Girl Millions LIVE campaign shoot · Palm Beach, August 2026.

The Brand

Eliya The Label

Australia

This whole look is Eliya The Label — one of my favorite Australian brands. I wore a couple of their looks at Soft Girl Millions LIVE 2025.

I love to find brands that other people don't even know exist. There are incredible brands coming out of Australia, and this one is one of my favorites.

Their new fall collection is stunning — and the perfect color palette for Soft Girl Millions LIVE 2026.

eliyathelabel.com.au →
Shop the look

Every piece, linked. Nothing crazy-designer — just the exact look.

Arlo Shirt in Sand Plaid

The shirt

Arlo Shirt in Sand Plaid · Eliya The Label
Shop ↗
Rubin Tie

The tie

Rubin Tie · Eliya The Label
Shop ↗
Billie Pants in Black

The pants

Billie Pants in Black · Eliya The Label
Shop ↗
Pendant Crystal Cluster Earrings

The earrings

Pendant Crystal Cluster Earrings · Anton Heunis via Revolve
Shop ↗
G63 Slingback Pump in Nero

The heels

G63 Slingback Pump in Nero · Femme LA via Revolve · as seen in Issue 001
Shop ↗
Shot on set in Palm Beach · Soft Girl Millions LIVE Campaign Shoot · Styling, Leanne · Creative Director Mela Sheppard
Soft Girl Millions14
The Rich Life
Issue 002

The

Beauty Edit

Six non-negotiable beauty products I can’t currently live without. Plus the one that makes them stay.

Rhode Pocket Blush in Piggy
the blush
Makeup By Mario Ethereal Eyes palette in Nature
the eyes
Armani Luminous Silk foundation
the base
Rare Beauty bronzer stick in Happy Sol
the bronze
Makeup By Mario Ultra Suede lip pencil in Lauren
the lip
Goldn Beauty Lip Silk peptide balm in Minimal
still the one
Shop the edit
Rhode Pocket Blush in Piggy
01 The Blush
Rhode Pocket Blush
Shade — Piggy

The flush that makes everything else look intentional.

Shop ↗
Makeup By Mario Ethereal Eyes palette in Nature
02 The Perfect Palette
Makeup By Mario Ethereal Eyes Eyeshadow Palette
Shade — Nature

Every shade earns its place. Nothing in it goes unused.

Shop ↗
Rare Beauty bronzer stick in Happy Sol
03 The Bronzer
Rare Beauty Warm Wishes Effortless Bronzer Stick
Shade — Happy Sol

Warmth in ten seconds, straight from the bag.

Shop ↗
Armani Luminous Silk foundation
04 The Perfect Base
Armani Beauty Luminous Silk Natural Glow Foundation
Shade — 5.95

Skin, but better lit. The base I keep coming back to.

Shop ↗
Makeup By Mario Ultra Suede lip pencil in Lauren
05 The Lip Combo
Makeup By Mario Ultra Suede Sculpting Lip Pencil
Shade — Lauren

Sculpt first. This is the shape the whole lip is built on.

Shop ↗
Goldn Beauty Lip Silk peptide balm in Minimal
06 The Lip Combo
Goldn Beauty Lip Silk Nourishing Peptide Balm
Shade — Minimal

Over the pencil, every time. Still the one from Issue 001.

Shop ↗
the finish
Bonus — The Setting Spray
One/Size Powder Melt Glass Setting Spray
One/Size by Patrick Starrr Powder Melt Glass Setting Spray

The last step that decides whether any of it lasts.

Shop ↗
Soft Girl Millions18
I am my own muse — Muse Issue moodboard
The Rich Life · Spilling the Tea
Issue 002

Spilling the Tea

collage image
That's
Hot

The most talented woman in the room is often the industry's best-kept secret.

And she can stay that way for years.

Not because her work is not exceptional. Not because her clients do not rave about her behind the scenes. Not because she lacks the authority, the depth, or the results to back it up.

Because she is stuck in the authority zone.

And the authority zone — it can make you a lot of money — but it is also the most expensive place an exceptional woman can live. And the only thing keeping you from being a seen and recognized industry icon.

The Authority Zone

Here is what it looks like from the inside.

Your clients get extraordinary results. The women who find you and hire you tell you they have never experienced anything like it. You are deeply respected in the rooms you are already in — referred, recommended, regarded as the best at what you do.

And yet.

The stages you know you belong on have not invited you yet. The podcasts you listen to have not asked for you yet. The industry recognition that matches the level you operate at behind the scenes — it has not caught up yet.

You are influencing your industry. You just are not being credited for it publicly.

You can feel it. Your thought leadership showing up on bigger accounts. Your frameworks appearing in spaces that feel a little too familiar. Your brand aesthetic infused into brands with ten times your reach, being celebrated for their creativity.

All without the acknowledgement. All without being able to prove it.

This is not blatant theft. This is what happens when you are an authority who has not yet stepped into influence.

And it is one of the most frustrating places to be — because no amount of revenue ever solves it.

I know. Because that was me.

The Intersection Nobody Talks About

The industry has spent years telling you that visibility is a volume game.

Post more. Pitch more. Grow your audience. Write the book. Speak on more stages.

And if you are still not being recognized at the level you know you should be — the problem must be your content, your consistency, or your audience size.

It is not.

The industry icon does not live on either side of this conversation. Not in authority alone — where your work is exceptional but the industry cannot see it. Not in influence alone — where you have reach but no real depth of mastery behind it.

The industry icon lives at the intersection of both. Deep authority. Real influence.

screenshot this

And the specific approach that moves you from one to the other — which is not what you have been taught.

The women who are winning right now are not the ones who posted the most. They are the ones who stopped trying to become an industry icon alone.

Spoiler alert: it takes 100X longer.

The Skip-the-Line Secret

I started this year at 30,000 followers. I was doing consistent million-dollar months. And I still felt invisible in the industry I knew I was built to lead.

The revenue does not quench the thirst for recognition. If anything, it makes the gap more obvious.

What shifted was not my content cadence. It was understanding that who you show up with is the skip-the-line ticket to trust transfer and icon recognition — and that being in the right room with the right women collapses timelines in a way that no algorithm ever will.

None of the opportunities I unlocked this year came from pitching.

They came from proximity.

And there is a fast track — a specific, repeatable way of moving from authority into industry icon — that does not require you to become an influencer in the process.

I broke it down in full in a free training this month. The intersection, the shift, and exactly how close your icon era already is.

How to become an industry icon in the next 120 days
Watch the free training →
From Best-Kept Secret to Industry Icon
xo,
Leanne
Leanne Lopez Mosley · Editor in Chief, Soft Girl Millions — The Magazine
Soft Girl Millions22
The Rich Woman

This month's
Muses

The speaker announcement

Announcing Jen, Lori and Jamie for Soft Girl Millions LIVE 2026.

Three women. Three industry icons. This month's Muses.

01
Muse 01

Jen Gottlieb

Author · Speaker · Founder of Super Connector Media · Host of The Be Seen Podcast

Jen's editorial portrait

There are women who tell you they are a girl’s girl.

And there are women who show you.

Jen Gottlieb is the second kind.

I met Jen in a room that changed everything for me in Nashville earlier this year — and within minutes of being around her, I understood exactly why she has built what she has built. She is one of the most genuinely generous, deeply anchored women I have ever sat across from. She did not wait to see what she could get from working with me. She poured into me immediately. She has never stopped since.

The industry wants to talk about her numbers. And the numbers are undeniable — she crossed one million followers this year, adding over 540,000 in nine months. In an era where reach on Instagram is harder than it has ever been, that is not just a content strategy. This is what pulling your Magnetism Freedom Lever looks like.

What makes Jen iconic is not how often she posts. It is that she is exactly who you think she is. She and her brand are not a performance. They are a reflection. And when you are that anchored in your authority and in your full magnetism — when the online version and the offline version are the same woman — the growth is not something you can manufacture. It compounds at speed.

Jen has pulled her Freedom Funnels Lever with me. And she is coming to the SGM stage to share the growth strategy that took her to a million followers and beyond — and what it actually means to build reach that is rooted in who you really are.

Not a formula. Not a content calendar. The real thing.

Jen Gottlieb at Soft Girl Millions LIVE
November 12–14 · Fort Lauderdale
Sharing

The growth strategy behind 540,000 new followers in 9 months — and how to build reach that is rooted in your real authority.

Her Freedom Report
The one lever she pulled.
Freedom Funnels Lever · pulled with Leanne
Jen has grown by over
540,000
New followers in 9 months

Crossed one million followers this year — reach rooted in her real authority and expertise.

Now Jen is working with Leanne to build her feminine sales ecosystem and her Freedom Funnels — turning that audience growth into sales that compound, without live launches.

Sharing at SGM: the IG growth strategy behind it.

photo of Jen & Leanne
Jen & Leanne
second Jen image
In her world
Did you catch our episode on The Jen Gottlieb Show?
Listen to the episode →
her bag
What's In Jen's Bag

The beauty products she cannot live without.

muse-002-jen-bag-1
The Lip
Dior Addict Lip Maximizer Plumping Gloss
Shade — Holographic Pink
Shop ↗
muse-002-jen-bag-2
The Eyes
Makeup By Mario Master Mattes Eyeshadow Palette
Shop ↗
One/Size by Patrick Starrr Powder Melt Glass Setting Spray
The Finish
One/Size by Patrick Starrr Powder Melt Glass Setting Spray
Shop ↗
02
Muse 02

Lori Harder

Bestselling Author · Podcast Host · Serial Entrepreneur

Lori's editorial portrait

Lori Harder has built one of the most iconic personal brands in the online space.

And if you have ever been around her in real life, you already know why.

She is exactly who you think she is.

Her brand is not something she created. It is something she became. Every version of Lori you see online — the warmth, the depth, the conviction — is the same woman you meet at dinner, the same woman you would bump into at Starbucks, the same woman in the conversations that happen when no one is filming.

I met Lori through a personal introduction from a mutual friend — the icon that is Danielle Canty — and within the first conversation I understood something that her audience of hundreds of thousands already knows: this woman has figured out how to make people feel seen in a way that most brands spend years trying to manufacture and never quite get there.

What Lori has built through podcasting is a masterclass in iconic brand building. Not just reach. Not just downloads. A community of women who do not just follow her — they trust her, they buy from her, and they tell every woman they know about her. That is not an algorithm hack. That is what being an industry icon looks like.

Lori has pulled her Offer Flow Freedom Lever with me. And she is coming to the SGM stage to break down how you can use podcast guesting to build an iconic brand that people cannot stop following — or buying from.

The kind of brand that compounds. That travels off Instagram. That opens doors you did not even know existed.

Lori Harder at Soft Girl Millions LIVE
November 12–14 · Fort Lauderdale
Sharing

How to build an iconic brand through podcast guesting so that people cannot stop following — or buying from you.

Her Freedom Report
The one lever she pulled.
Offer Flow Lever · pulled with Leanne

Lori has built an iconic personal brand as a best-selling author and top industry podcaster.

Lori pulled her Freedom Lever of Offer Flow with Leanne and Leanne AI, and identified her core genius: teaching women how to create instant authority and sales off Instagram by podcast guesting — rather than starting a podcast of their own.

Sharing at SGM: how to become an industry icon through podcast guesting.

photo of Lori & Leanne
Lori & Leanne
second Lori image
In her world
Lori on The Soft Girl Millions Show · Beverly Hills
Earn Your Happy · Lori's podcast

Tune into Lori's top ranked podcast Earn Your Happy

her bag
What's In Lori's Bag

The beauty products she cannot live without.

muse-002-lori-bag-1
The Glow
Rhode Highlight Milk Multipurpose Luminizer
Shade — 02
Shop ↗
muse-002-lori-bag-2
The Hair
Living Proof Perfect Hair Day Dry Shampoo
Shop ↗
muse-002-lori-bag-3
The Liner
Stila Stay All Day Waterproof Liquid Eye Liner
Shop ↗
03
Muse 03

Jamie Sea

Serial Entrepreneur · MindValley Speaker · Fellow Projector · Wealth By Design

Jamie's editorial portrait

Jamie Sea is one of the most deeply magnetic women I know.

Not in the way that word gets thrown around in the online space. In the way where you sit across from her and feel — immediately, viscerally — that she is operating from a completely different frequency than most people you have ever met.

Being around her feels like a permission slip.

Her brand is so anchored in her own design, her own blueprint, her own way of being in the world that being around her feels like a permission slip. A permission slip to stop using strategies that were never built for the way you are wired. To stop pushing in the direction that costs you everything and start moving in the direction that feels like the most natural, effortless expression of who you already are.

Jamie is a serial entrepreneur, a MindValley speaker, and a fellow projector — and she has built an audience of over 600,000 and a brand that is proof of what happens when you stop fighting your own nature and start leading from it.

She has pulled her Freedom Funnels Lever with me. And she is coming to the SGM stage to reveal how to create Wealth By Your Design — to 100x your magnetism and your sales. This is what Soft Girl Millions is all about: light-as-a-feather sales, without you as the cost.

No hard girl millions strategies. No pushing in directions that drain you.

Just the lightest, most effortless, most deeply you version of how you were always meant to make money and be seen.

Jamie Sea at Soft Girl Millions LIVE
November 12–14 · Fort Lauderdale
Sharing

How to use your own design and blueprint to 100x your magnetism and make sales the Soft Girl Millions way.

Her Freedom Report
The one lever she pulled.
Freedom Funnels Lever · pulled with Leanne
Jamie has an audience of over
600K+
Audience built by her own design

Proof of what happens when you stop fighting your own nature and start leading from it.

Jamie pulled her Freedom Funnels Lever with Leanne to increase the speed of conversion and ascension of Rich Clients coming into her top-of-funnel low-ticket offers.

Sharing at SGM: how to use your own blueprint to 100x your magnetism.

photo of Jamie & Leanne
Jamie & Leanne
second Jamie image
In her world
Jamie on video
her bag
What's In Jamie's Bag

The beauty products she cannot live without.

muse-002-jamie-bag-1
The Highlighter
Stila Heaven’s Hue Highlighter
Shade — Kitten
Shop ↗
muse-002-jamie-bag-2
The Lip
Violette_FR Bisou Balm
Shade — Amour Fou
Shop ↗
muse-002-jamie-bag-3
The Body
OSEA Undaria Algae Body Oil
Shop ↗
Soft Girl Millions26
moody B&W portrait
The Rich Strategy · Million Dollar Musings
Musing
Most women have good messaging — but they are overusing one archetype. And it accidentally creates a shadow that repels rich clients.
— Leanne, this month

Most women have good messaging.

But they are leading from only one archetype — without even realizing it.

And when you overuse your dominant archetype, it creates a shadow. A blind spot that quietly repels the exact clients you are trying to attract.

The most magnetic brands have range. This creates depth of expression — and depth of expression is what creates magnetism. A brand people cannot stop consuming. And buying from.

After working with thousands of women, they always fall into one of four archetypes.

The Trailblazer

The Trailblazer

Bold, disruptive, opinion-led, visionary. She says the thing nobody else will say — first and loudly. Her content activates fast decision-makers and emotional buyers instantly. She is seen as a category leader without the bells and whistles.

Her shadow

When overused, she can read as harsh, judgmental, or polarizing for attention rather than depth. She starts attracting women who love the heat — but quickly make her the villain.

The Muse

The Muse

Frequency-first, embodied, magnetic through presence and energy. She sells through lifestyle, visuals, identity, and micro-experiences. People feel her before she says a word. She creates emotional desire without trying — she is the woman you cannot stop watching.

Her shadow

When overused, she is admired but not hired. Her content feels beautiful but light — it magnetizes people who do not convert. Rich clients love her feed and hire someone else.

The Alchemist

The Alchemist

Strategic, methodology-driven, the reframe queen. She simplifies the most complex topics and builds trust fast. She talks about commonly taught topics in a way nobody has heard before and sets the trends for how things are taught in her industry.

Her shadow

When overused, she over-teaches and gives away too much. She attracts women who consume everything she creates — and use it to go hire someone else. Smart content that informs and creates high saves, but does not convert at the same velocity.

The Luminary

The Luminary

Reflective, resonant, storytelling-led. Vulnerability as effortless as breathing. She makes her audience feel deeply seen and builds ride-or-die community. Her stories become her audience’s mirror — not the rags-to-riches hero journey, but the truth of where her Rich Client is right now and where she wants to be.

Her shadow

When overused, she gets friend-zoned. Deeply relatable, not respected as an authority. Large, engaged audience — low conversion. Rich clients love her and hire someone they see as a leader.

Every woman has a dominant archetype — the one that comes most naturally.

And every woman has one she needs most to 10x her magnetism. That archetype is almost always the key. It is where the rich buyers already in your audience are waiting to be activated.

The most magnetic, high-converting women in this space are not simply posting more. They are leading from the right archetype — and infusing all four.

Take the quiz and find out which one is yours.

Million Dollar Messaging Archetype Quiz
Discover your Million Dollar Messaging Archetype · richqueen.com
Take the Million Dollar Messaging Archetype Quiz →
xo,
Leanne
Leanne Lopez Mosley · Editor in Chief, Soft Girl Millions — The Magazine
Soft Girl Millions32
SGM LIVE room shot
The Rich World · Inside the Room

Eight weeks.

That is how close you are to the room that changes everything.

November 12–14 · Pier 66 · Fort Lauderdale
Soft Girl Millions The Mastermind LIVE

I want to tell you something about the women who were in the room last year.

They came in as the best-kept secrets in their industries. Women with extraordinary work, undeniable results, clients who raved about them behind closed doors — and a gap between the level they were operating at and the level the industry recognized them at.

They left as something different.

Not because of a strategy they learned. Not because of a framework they implemented. Because of what happens when you get out of your normal environment, walk into a room full of women who are exactly like you, and finally — for the first time — feel completely seen.

That is what Soft Girl Millions LIVE does.
Room detail
Room moment

It is not a conference. It is not an acquisition event. Nobody sells from the stage. Nobody is there to pitch you into their next offer.

Every woman in that room — on the stage and in the seats — is there for one reason. To find the one Freedom Lever that creates a 10X return on their time, energy, and attention over the next 6 to 12 months. Without 10X the effort.

This year on the SGM stage
Jen Gottlieb
Jen Gottlieb
Lori Harder
Lori Harder
Jamie Sea
Jamie Sea
Dr. Ezzie Spencer
Dr. Ezzie Spencer

Women who have pulled their own Freedom Levers with me, and who are coming not to keynote at you, but to mastermind with you. Shoulder to shoulder. In real time.

And this is the last year this room exists at this investment.

After 2026, this experience moves exclusively inside the Inner Circle.

Three ways to experience it.
Soft Girl Millions

Find the one lever that creates a 10X return on your time, energy, and attention over the next 6 to 12 months.

VIP
2 spots remain

Everything inside SGM, plus your brand, your story, and your work placed in front of over 100,000 female entrepreneurs — before you ever step foot in Fort Lauderdale.

Industry Icon
1 spot remains

The highest level of proximity, access, and support we offer. Three private 1:1 sessions with Leanne, priority seating with the speakers, and a full feature episode on The Soft Girl Millions Show.

There is no wrong way to enter this room.

The only question is which level of experience, access, and support matches the woman you are becoming.

xo,
Leanne
Leanne Lopez Mosley · Editor in Chief, Soft Girl Millions — The Magazine
Soft Girl Millions34
Inside the Room · How to choose

Before we talk tiers — understand what you are actually choosing.

This is not a ticket to an event.

This is a decision about the woman you are becoming in the next 12 months.

Every quantum leap I have experienced — the million-dollar months, the 40,000 new followers in four months, the stages and podcasts and relationships that changed everything — traces back to one thing. Getting in the right room. At the right time. With the right women.

Soft Girl Millions LIVE is that room.

And what happens inside it is not inspiration. It is not motivation. It is not a lineup of impressive women telling you what worked for them.

It is the specific identification of the one Freedom Lever that will create a 10X return on your time, energy, and attention over the next 6 to 12 months — without 10X the effort.

Because here is what I know after working with thousands of women across every niche:

Pull the wrong lever — or keep pulling all of them at once — and you create Hard Girl Millions. More revenue. More clients. More reach. At the cost of your calendar, your energy, your capacity, and the people who love you most.

Pull the right one — your specific one, in the right season — and everything changes. Not gradually. Fast.

This is what SGM is built around. And there are three ways to experience it.

Soft Girl Millions35
Tier One

The SGM ticket

For the woman who is ready for the transformation — and knows the value of being in the right room.

If you have been doing all the things — the content, the launches, the offers, the strategy — and you still feel like you are working harder than the results reflect, this is for you.

Not because you are doing it wrong.

Because you are pulling the wrong lever for this season.

Every season of scaling requires a different Freedom Lever. What got you here will not get you there. And the fastest way to figure out which one is yours right now — before you spend another 6 months optimizing the wrong thing — is what this entire experience is built around.

Here is everything inside your SGM ticket
Component 01
Value $10,000

The Personalized Freedom Lever Audit

This is the first thing you get — instant access, the moment you join.

This audit is not a quiz. It is not a generic assessment. It is the exact tool I use with my $30,000 private clients — the same audit that has been behind some of the most significant results I have seen women create in the shortest amount of time.

One of the women inside this cohort completed her audit, identified her lever, and created a 3X return on her entire SGM investment before the event even happened. Not because she did something extraordinary. Because she finally knew which lever to pull — and she pulled it.

The audit tells you exactly which Freedom Lever is yours right now. Your specific pathway to 10X results without 10X the effort. Documented, personalized, and ready to implement the moment you receive it.

The Freedom Lever with Leanne Lopez Mosley

And the best part — this is a system you revisit every time you scale to your next level. It grows with you.

Component 02
Value $5,000

The Virtual Mastermind

You do not have to wait until November to feel the momentum.

Every month between now and December, we run week-long virtual mastermind intensives where you show up, implement, and mastermind with the women inside. You plug into a community of women who are going for it — claiming the end of this year as their best months ever.

These are not passive communities. These are leaders of leaders. Women investing at the highest level, who are the kind of women you want thinking alongside you.

The collective knowledge in this room — if you were to work with every single woman individually — would cost millions of dollars. You get access to all of it. In a private community. At your fingertips.

Component 03
Value $10,000

The 3-Day In-Person Mastermind

November 12–14. Pier 66. Fort Lauderdale.

I want you to picture this.

You walk into Pier 66 — one of the most iconic waterfront properties in Fort Lauderdale. The kind of space that shifts your identity the moment you step inside. Floor-to-ceiling views of the water. A room designed for the woman who has decided she is done playing small.

And instead of watching the icons from the audience — you are sitting next to them.

Pier 66 · Soft Girl Millions

Shoulder to shoulder with 7 and 8-figure leaders, masterminding in real time. One conversation, one connection, one personal introduction away from the relationship or opportunity that changes your business forever.

By the end of three days, you will have made the highest-leverage decisions for the next season of your business. You will know exactly which Freedom Lever to pull — and exactly how to pull it. You will leave with momentum that does not fade when you get on the plane home.

Because the real transformation does not happen when you consume more strategy. It happens when you get out of your normal environment and put yourself in the right room.

Soft Girl Millions LIVE 2026 · Location: Pier 66, Fort Lauderdale, Florida
Component 04
Value $5,000

The Freedom Lever Mapping Post-Event Mastermind

Most events end when the room ends.

You have the breakthroughs. You get on the plane. You go home. And within two weeks, the energy fades and the momentum stalls — because life and business rush back in.

SGM does not work that way.

After the event, we run a final post-event Freedom Lever Mapping Mastermind — dedicated to mapping your next 6 to 12 months so you walk into 2027 as the most prepared, most clear, most focused version of yourself.

This is where the breakthroughs become the plan.

If all coming to SGM did was help you identify exactly what to focus on to 10X your results — would that be worth it?
Here is everything you are getting with your SGM ticket
Personalized Freedom Lever Audit$10,000
Virtual Mastermind through December$5,000
3-Day In-Person Mastermind, Fort Lauderdale$10,000
Freedom Lever Mapping Post-Event Mastermind$5,000
Total value $30,000
Your investment $3,997
Secure your SGM ticket →

Once you complete your payment, you receive instant access to join the SGM Mastermind, start your Freedom Lever Audit, and access the full Freedom Lever program. You can start implementing this weekend.

But if you are not the kind of woman who does anything basic —

Stay with me for a few more minutes. Because I built the next two tiers for you.

Soft Girl Millions36
Tier Two
2 spots remain

The VIP ticket

For the woman who values speed, depth, visibility, and influence — and is not here to wait.

VIP moment — suite, seating, or reel still

Choosing VIP means you understand something most women are still figuring out.

The fastest path to 10X results is not just pulling the right lever. It is being seen pulling it — by the right people, in the right rooms, in front of the right audience.

VIP is for the woman who does not just want the transformation. She wants her brand, her story, and her work placed directly in front of over 100,000 female entrepreneurs who are already buying from the women Leanne puts in front of them.

Imagine waking up the week of the event and seeing your name alongside Lori Harder, Jen Gottlieb, and Jamie Sea — in a publication that lands in the inboxes of 100,000 women who are actively investing in themselves.

That is not a nice-to-have. That is a business-changing moment.
Everything in SGM, plus
Component 05
Value $5,000

Your editorial feature inside Soft Girl Millions — The Magazine

A full two-page spread in an upcoming issue of the hottest digital magazine in the female entrepreneur space.

Your brand photography. Your story. Your offers. Your Instagram — all linked. Distributed digitally to 100,000+ across email and social, and featured inside the printed issue at SGM LIVE in November — in the hands of 300 of the most ambitious women in the room.

This is not a directory listing. It is an editorial feature. The kind that positions you as a woman the industry is watching — before they have ever heard your name.

magazine spread mock-up
Component 06
Value $15,000

Your training inside The SGM Encore Bundle

Your work, positioned alongside Lori Harder, Jen Gottlieb, and Jamie Sea.

A training of yours — aligned with the Freedom Lever methodology — included in the bundle distributed to every SGM attendee and sold separately with dedicated ad spend. Every speaker promotes this bundle. Your name, your work, and your offer reach their combined audiences instantly.

The fastest way to be perceived as an icon is to be inside an offer with the icons. Not near them. Not inspired by them. Inside the same offer.

The SGM Encore Bundle — Jen Gottlieb, Dr Ezzie Spencer, Jamie Sea, Leanne Lopez Mosley, Adley Kinsman and Lori Harder
Component 07
Value $5,000

A virtual interview with Leanne

Scheduled before the event. Your story, your work, and your offers featured and linked — reaching Leanne’s full email list and Instagram audience before you ever step foot in Fort Lauderdale.

Component 08
Value $10,000

VIP seating at SGM LIVE

Seated alongside Leanne’s highest-level mastermind and one-on-one clients for the full three days. The women in these seats are the women you want to be thinking alongside. The conversations that happen here do not happen in the general room.

Pier 66 ballroom and lounge
Component 09
Value $15,000

Exclusive VIP afternoon — Thursday, November 13

An intimate, high-level mastermind experience with Leanne and her inner circle — the same women who pay $30,000+ to work with her privately. Not available to general attendees. Not replicated anywhere else.

Pier 66 location stories
Component 10
Value $10,000

A collaboration reel with Leanne — featured on her grid

Filmed and photographed at the event. Co-posted to both accounts — reaching Leanne’s 2 to 3 million monthly Instagram audience, plus paid amplification across the event weekend.

Previous collaboration reels have reached hundreds of thousands of views — and in some cases, over 2 million. The kind of content that changes how the industry perceives you overnight.

Collab reel still
Collab reel still
Component 11
Value $5,000

Cocktail hour in Leanne’s Presidential Suite

Before the doors open on the Welcome Party, you are upstairs.

Champagne. A small, intentional circle of women. The unhurried conversations that only happen behind a private door — with the speakers, with Leanne, with the women who are about to be on the same stage as the biggest names in the industry.

This is the room before the room.

Pier 66 suite lounge
Component 12
Value $2,000
Soft Girl Millions VIP swag bag

The VIP swag bag

A curated Soft Girl Millions gifting suite — luxury pieces and brand partner gifts, reserved for VIP and Industry Icon only. The kind of arrival experience that tells you immediately — you are not at a basic event.

Here is everything you are getting with your VIP ticket
Everything inside SGM$30,000
Editorial feature in the magazine$5,000
Training inside The SGM Encore Bundle$15,000
Virtual interview with Leanne$5,000
VIP seating at SGM LIVE$10,000
Exclusive VIP afternoon$15,000
Collaboration reel with Leanne$10,000
Presidential Suite cocktail hour$5,000
VIP swag bag$2,000
Total value $97,000+
Your investment $20,000
Apply for VIP — 2 spots remain →

Applications are reviewed personally. Approved applicants hear from Leanne directly. Payment is required within 48 hours of approval to hold your spot.

And if you are the woman who wants it all —

Soft Girl Millions38
Tier Three
1 spot remains

The Industry Icon

For the woman who wants the highest level of proximity, access, and support we offer.

1 spot remains. This does not reopen.
Icon-tier image — suite, show set, or 1:1

If you are like me — you do not want to be in the room. You want to be the one the room remembers.

Industry Icon is for the woman who wants the fastest path. The deepest access. The most personalized support. And the visibility that positions her as the icon the industry already knows she is — before she ever steps onto a stage.

You receive everything inside SGM and VIP, plus the three most powerful inclusions we offer.

Component 13
Value $50,000

Three 60-minute 1:1 sessions + personalized SGM business audit with Leanne

Leanne’s eyes on your business — before you ever step foot in Fort Lauderdale.

Three private sessions to be used between September and December 31, 2026. Your messaging, your Freedom Lever, your funnel, and your positioning — reviewed, refined, and ready for the visibility you are about to receive.

Because here is what most women miss: visibility without conversion infrastructure is just attention. The audit and the sessions ensure that when the industry finds you — through the magazine, the bundle, the reel, the show — everything they land on converts.

VIP & Industry Icon invitation

Women have created 3X returns on their entire SGM investment from a single 14-minute voice note from Leanne. Three full 60-minute sessions — plus a complete business audit — is the most direct access to Leanne’s strategic mind available outside of her $30,000 private clients.

Component 14
Value $10,000

Priority seating alongside the speakers

Seated with Lori Harder, Jen Gottlieb, Jamie Sea, and Dr. Ezzie Spencer for the full three days.

Not in the audience. Not near the front. Alongside them.

The conversations that happen in those seats do not happen anywhere else. One introduction, one casual conversation, one moment of genuine connection with any one of these women has the potential to unlock opportunities that no pitch, no DM, and no cold email ever could.

Soft Girl Millions LIVE speakers
Component 15
Value $30,000

A feature episode on The Soft Girl Millions Show

This is not a guest spot. This is a full editorial production.

Filmed in Leanne’s Presidential Suite at the event — set designed as The Soft Girl Millions Show studio. A 15-minute feature interview with Leanne, produced and published as a full episode, distributed to the show’s full audience across YouTube and Spotify, and to Leanne’s email list and Instagram audience.

The only women who have been featured on The Soft Girl Millions Show are industry icons. Jasmine Star. Lori Harder. Danielle Canty. That is not an accident — it is the positioning. Being featured signals one thing to the industry: she belongs here.

Alongside your episode: custom social media assets you own, and a collaboration reel with Leanne — co-posted to both accounts, reaching her 2 to 3 million monthly Instagram audience plus paid amplification across the event weekend.

The moment your episode goes live, your industry status shifts. Not gradually. Immediately.

Here is everything you are getting with your Industry Icon ticket
Everything inside SGM$30,000
Everything inside VIP$67,000
Three 60-min 1:1 sessions + SGM Business Audit$50,000
Priority seating with the speakers$10,000
Feature episode on The Soft Girl Millions Show$30,000
Total value $187,000+
Your investment $50,000
Apply for Industry Icon — 1 spot remains →

1 spot remains. This does not reopen. Application reviewed personally. Payment required within 48 hours of approval.

Soft Girl Millions40
Inside the Room · The decision

Here is how to choose

Soft Girl Millions

If you want the transformation — the one lever that creates a 10X return on your time, energy, and attention over the next 6 to 12 months — choose SGM.

VIP
2 spots remain

If you want the transformation and you value speed, depth, visibility, and influence — choose VIP.

Industry Icon
1 spot remains

If you want the highest level of support, proximity, and access — and you are ready for your industry icon era to begin before you ever step foot in the room — choose Industry Icon.

There is not a wrong way to enter this room.

The only question is — what level of experience, access, and support matches the woman you are becoming right now?

You have already seen what is available on the other side of pulling the right Freedom Lever.

You already know you are meant to be in this room.

The only decision left is which experience is yours.
What happens after you purchase or apply

After purchasing your SGM ticket — you receive instant access to the SGM Mastermind, your Freedom Lever Audit, and the full Freedom Lever program. You can start implementing this weekend.

After applying for VIP or Industry Icon — you will hear from Leanne directly within 48 hours. Payment is required to hold your spot once approved.

closing room / crowd shot

I cannot wait to see you in the room.

This is the final Soft Girl Millions LIVE. The last year this experience exists at this level, at this investment.

The women who will be known as the ones to watch — and the industry icons of 2027 — are choosing their rooms right now.

xo,
Leanne
Leanne Lopez Mosley · Editor in Chief, Soft Girl Millions — The Magazine
Soft Girl Millions42
The Rich World · Now Playing

Now playing

Coming soon
Season 2 is loading.

New episodes, new rooms, new women. Episode 01 drops soon.

Catch up on Season 1 before it does.

Show art
The Soft Girl Millions Show
New episodes weekly
Season 1, Episode 3

The Truth About Reinventing Yourself in Business

Lori Harder on Growth, Pressure & Pivoting

In this episode of The Soft Girl Millions Show, Leanne Lopez Mosley sits down with Lori Harder — entrepreneur, investor, and founder — to unpack what it really takes to reinvent yourself and scale in business.

From fitness to personal development to product-based business, Lori has built multiple successful brands. But behind every pivot is a level of discomfort most people avoid.

Inside this conversation, we break down:

How to pivot without losing income or identity
Why the “messy middle” is where your next level is built
The difference between pressure and true expansion
How to stay magnetic without burning out
Why proximity and paid rooms change everything
The truth about failure, rejection, and moving before you’re ready

This is not a surface-level conversation about success.

This is about the decisions, mindset, and resilience required to build something that actually lasts.

If you’re in a season of growth, transition, or reinvention — this episode will meet you exactly where you are.

Season 1, Episode 5

The Truth About Authenticity, Success & The Identity Required For Your Next Level

Jasmine Star on Business, Self-Worth & Reinvention

In this episode of The Soft Girl Millions Show, Leanne Lopez Mosley sits down with entrepreneur, speaker, and marketing powerhouse Jasmine Star for one of the most honest conversations of the season.

From dropping out of law school and building a business with no roadmap, to navigating identity, self-worth, leadership and success at the highest level, Jasmine shares the realities behind building an eight-figure brand in an ever-changing online world.

Inside this conversation, we break down:

Why consistency still wins in a world obsessed with trends
The difference between having a dream and believing you’re capable of achieving it
How childhood experiences shape your relationship with money, success and self-worth
The identity shifts required to scale from six figures to seven and eight figures
Why authenticity has become one of the most misunderstood concepts online
The truth about personal brands, privacy and boundaries
What social media looks like in the age of AI
Why your next level may require learning how to trust and receive support
The hidden cost of being the strong one all the time
What Jasmine discovered during a transformational retreat that changed how she leads her business today

This is not a conversation about hacks, trends or quick wins.

This is about the beliefs, identity shifts and personal evolution required to build extraordinary success without losing yourself in the process.

If you’re navigating growth, leadership, visibility, or becoming the woman your next level requires — this episode will leave you thinking differently.

Soft Girl Millions44
The Rich World · The Ecosystem

The whole world,
one map

Everything in one place. Choose your entry point — softly, no pressure.

The Magazine

Free

You're already inside. The front door to the whole world.

The Soft Girl Millions Show

Free

Strategy, stories, and the occasional spicy take — on demand.

YouTube · Spotify

SGM Mastermind Live

Nov 12–14, Fort Lauderdale

Three days in the room where it becomes real.

Be in the room →

The Inner Circle

Year-long

The room for women scaling their revenue and their freedom — together.

Learn more →
Soft Girl Millions48
Back Cover

You started this
for freedom.

Every issue lands first in your inbox — the love letters, the muses, the one Freedom Report move that changes the math that month.

Without changing your workload, adding to your calendar, or costing your capacity.

Soft Girls scale their revenue and their freedom.

Rich Queen
Leanne Lopez Mosley
Issue No. 002 · The Muse Issue · SEP 2026