CEO & Founder, Soft Girl Millions
Contents
A love letter, from me to you.
I built this magazine for the same reason I built everything else. Because I looked around and couldn't find what I actually wanted.
There was no publication for the women who want to learn more about the women shattering ceilings. Who want to talk freedom & money and what's in her bag. Who is scaling a business that would make most people's eyes water โ and also wants the link to the latest beauty obsessions.
So I made it.
Soft Girl Millions is not a vibe. It's not a softness movement. It's not permission to work less. It's the most savage season of your business โ where you get ruthless about what has access to you, who is on your calendar, and what it costs you to show up.
The softness is in the result. Not the approach.
And this magazine reflects that. Every issue is the full picture โ the strategy and the lifestyle, the women and the work, the levers and the looks. Because the woman I built this for doesn't compartmentalize. She doesn't have a business brain and a personal life. She has one life, and she wants all of it to be exceptional.
That's what you'll find here. Not inspiration. Not content. Not another thing to consume and forget.
A world.
One that already exists โ and that you are already part of.
Welcome to Issue 001.
Richuals
The Blowout
Twice a week, without negotiation, I sit in a chair and let someone else blow out my hair.
It sounds simple. It is simple. And it has quietly become one of the highest-leverage things I do for my business.
I used to wash my own hair. Obviously. Like a normal person. And then I did the math.
Not just the time math โ though that alone is enough. Two blowouts a week means I'm not spending hours washing and styling my own hair. It means I wake up ready to be on camera. I also use the time in the chair to work. Maybe it's the Taurus in me, but my creativity is activated when I'm getting self-care.
But the real return isn't the time. It's the confidence it gives me.
There's something that happens when you walk out of a blowout that no amount of effort at home replicates. You feel finished. Polished. Like you โ but better. And when you feel like that, you show up differently.
That's not vanity. That's a money-making strategy.
Olaplex Nยฐ3
Once a week โ Tuesday or Friday, my blowout mornings. I apply it to damp hair when I wake up and leave it in for a few hours. By the time I'm in the chair, my hair is already in the best condition it can be.
The blowout lasts longer. The color holds better. And my hair is healthier.
It's $28. The return is not.
The Soft Girl Millions
Summer Playlist
These songs can't not put you in a good mood.
And we all know money loves a good mood. This is what effortless sales feel like โ light as a feather, fully expressed. Millennial classics blended with the trending audios. A Soft Girl Summer money mix.
Nothing shifts energy faster than music. And nothing makes you more magnetic than when your energy moves.
"Nothing shifts energy faster than music โ and nothing makes you more magnetic than when your energy moves. Play it loud."
The way she
wears it xo
Shot on set in Beverly Hills, filming The Soft Girl Millions Show.
People assume Soft Girl Millions means pink dresses. It doesn't.
Fashion is a form of self-expression โ and I love to express the full range of who I am through what I wear. The softness, the edge, the authority, the fun. Not one of them. All of them.
This look is a good example of that range. A belted blazer dress. Sharp. Structured. The kind of outfit that walks into a room before you do. Paired with sheer tights โ and yes, the tights say "Mom, I Am A Rich Man." Because why wouldn't they.
The earrings are gold statement pieces, not subtle. People underestimate the power of an accessory. I learned that from @shineimageconsulting โ and it changed the way I get dressed. The right accessory doesn't complete an outfit. It completes the identity you're stepping into that day.
Nothing about this look is loud for the sake of loud. Everything is deliberate.
That's the standard โ not the outfit.
She dresses for the woman she's already decided to be.
Every piece, linked. Nothing crazy-designer โ just the exact look.
The blazer dress + belt
What's
in her Bag
The Bag
I love a non-obvious designer bag. Cult Gaia is my favourite โ the kind people notice and can't quite place, which is exactly the point. Structured, sculptural, goes with everything without trying to.
Shop โ
The Lip Combo
In that order. Always. Glossy but not done, full but not heavy โ the kind of lip that looks like you woke up like this. The balm is the one I genuinely cannot live without.
Shop the balm โ
The Cardholder
Not a wallet. A cardholder. She knows exactly what she has and never has to dig for it. Buy once, carry forever โ the classic confidence of a well-chosen accessory.
Shop โ
The Perfume
This one makes me feel like a baddie. Full stop. Dark, rich, not trying to be liked โ just impossible to ignore. The kind of scent a room remembers after you've left it.
Shop โ
The Sunglasses
I own 60+ pairs. A blue-eyed girl living in Florida โ not optional, it's survival. But most of my favourites aren't designer. I love a great dupe that looks like it cost five times what it did.
Shop the dupe โ
Maybe it's the millennial in me, but I'll always choose wired headphones over AirPods. Something about them just feels more effortless. They don't need charging โ and I lose them way less often.
Spilling the Tea
Hot
The Boss Babe, The Soft Girl & The Trad Wife walked into a room.
They were supposedly fighting each other.
But they were actually fighting for the exact same thing.
The Boss Babe era, the Soft Girl era, and the Trad Wife era were not three different movements. They were the same woman, in three different decades, trying to solve the same problem.
"Watch me build a company, carry my own bags, and open my own door."
Tired of being underestimated. She wore hustle like armor because she had to prove she belonged.
"I drive a Porsche and go to Pilates and I make money without pushing like a man."
Tired of the cost of the armor. She wanted luxury without the grind that was destroying her nervous system.
"I want to nurture my home and my children, and have my husband nurture our bank account."
Tired of being told she could have it all โ without anyone mentioning what it would cost her relationships, her peace, her presence.
Women are done choosing. Done with there always being a cost or tradeoff to whatever they pick. Done with the either/or.
And yet โ we spent years pitting them against each other. Boss Babe versus Soft Girl. Ambitious versus feminine. Savage versus soft.
As if the problem was ever about how hard you work, or how feminine you are, or how much you're in your masculine energy. It was never about that.
The problem was always about the cost.
Anyone can become a rich woman. It takes something very specific to become a rich and free woman.
I know women running 8-figure businesses who work fewer hours and live more in their feminine energy than women who are full-time mothers.
I also know women hitting 7 and 8 figures whose payroll feels like an elephant on their chest. Who can't close the tabs. Who have more support than ever and are somehow more exhausted than before.
The only variable that has ever mattered is whether you know what you're actually paying to get there.
People roll their eyes at the Soft Girl Millions brand. They'll tell you I'm lying about how effortless it looks. They'll say I'm gatekeeping โ that I was a savage first, before I got to my soft era.
I'm more of a strategic savage than anyone I've ever met. Then and now. The difference is I stopped looking for strategy.
I started looking for the one lever โ out of everything I could be working on โ that would move the business exponentially instead of incrementally. Without creating a cost to me or my life.
And I became savagely committed to pulling only that one. Ignoring everything else screaming for my attention.
That's not low effort. That's the highest level of feminine strategy I've ever seen anyone operate with โ myself five years ago included.
Soft Girl Millions was never anti-ambition. It was never anti-effort. It was never a referendum on how feminine or soft or hard you need to show up.
That's Soft Girl Millions.
And it made me a very rich, and a very free, woman.
Who's that
girl?
In every issue, we feature the women inside the Soft Girl Millions world who are women to watch โ women who are building and scaling differently.
These are not placeholder profiles. These are real women โ inside the SGM Mastermind, inside the Rich Queen ecosystem โ who pulled their Freedom Levers, shifted something specific, and watched the math change.
Issue 001 is a preview of what's coming.
The full editorial treatment โ you & your brand, your IG, your Ideal Client Magnet, and your paid offer โ all in one place, sending our 37K+ email readers straight to your world & borrowing my authority in the process.
The Soft Girl Millions PR Package
Starting with Issue 002, Who's That Girl? becomes the home of the Soft Girl Millions PR Package โ an exclusive, application-only editorial feature available to women inside Soft Girl Millions The Mastermind and the Rich Queen world.
Three tiers. Limited spots. Your story, told in full โ with the photography, the interview, and the platform to match.
If you are inside Soft Girl Millions The Mastermind, you will receive first access to apply before these spots open to the wider world.
Details dropping inside the mastermind room โ watch for it.
This month's
Muse
Dr. Ezzie
Spencer
Former human rights lawyer ยท International bestselling author ยท Founder of the Splinter Methodยฎ ยท Creator of the Lunar Abundanceยฎ practice
For over a decade, she has been the secret weapon for CEOs, celebrities, and global leaders ready to fulfill their divine assignment โ and experience money, leadership, and success faster, softer, lighter and easier.
She is the kind of name you feel before you Google. The caliber of people she works with quietly is the kind of thing you understand the moment she walks into a room.
Ezzie started as my client in 2024. I was helping her pull her own Freedom Lever โ the Rich Client โ when I realized something: I was, in fact, her Rich Client. That realization changed everything.
I have now worked with Ezzie for almost two years. I am devoted to her work in the same way I am devoted to building this business. Because you cannot build the external architecture of success without doing the internal work first. Ezzie is how I do mine.
Her work centers on removing Money Splinters โ the invisible, deeply embedded things that generate the beliefs sitting between you and the delusional rich life you are here to live. Not the tactics. Not the strategy. The thing underneath all of it that keeps making everything cost more than it needs to.
"She is the reason I stopped letting invisible things run my business."
The live Money Splinter Removal Ezzie facilitated at SGM 2025 was one of the most powerful moments of the entire event. The kind of experience you don't get unless you are sitting in a very specific, very expensive room.
She is back for SGM 2026 โ and this time, the live session will be focused on one thing:
Removing what is in the way of you and the Freedom Lever that would create 100X the result with 100X less of you.
Ezzie is my secret weapon. Now she gets to be yours.
The one lever
she pulled.
When Dr. Ezzie came to me she was already speaking to her Rich Client โ the problem was that she was speaking to everybody else too. When I pulled her Rich Client Lever, she didn't have to do anything else. She could do less.
The insight isn't โcharge more.โ It's this: her work was for Rich Clients only, because to be in Dr. Ezzie's world you need to be ready to experience the level of your magic that is unlocked with a freed soul.
โI hired Leanne the minute I found her because I've worked with enough superstars to recognize one. She pulled my Rich Client Lever (and I took out my own money splinter blocking it), I let go of anyone who doesn't show up the way I do. My Rich Clients are rich in courage, generosity and spirit; and working only with them means my own magic flies free.โ
One move
this month
Pulled straight from this issue's Freedom Report. Small enough to do this week. Big enough to change the math.
Stop selling results.
Results alone attract broke buyers. Your Rich Client doesn't buy more money, more clients, less weight, or the love of her life. She buys when you show her how your unique mechanism solves her highest-value problem.
Write this sentence before you write anything else:
โWhen I solve ______ โ she will have ______ โ and she will be ______.โ
That sentence is your Rich Client's Internal Buying Triggers. Weave all three into the messaging of everything you sell.
She doesn't buy when she understands you or your offer. She buys when she feels understood by it.
One sentence โ built around her highest-value problem, not your result โ does more than a whole funnel built around the wrong thing.
I broke this down in full โ including the Internal Buying Trigger Method and exactly how Rich Clients decide to buy โ in Episode 11 of The She Makes Bank Secret Podcast. It's free, and it will change how you write every piece of copy from here.
๐ Listen to Episode 11 โInside the room
In 2025, something happened at Soft Girl Millions LIVE that the industry couldn't quite put into words. Women left and tried to explain it to people who weren't there. They couldn't โ not because it was complicated, but because it was the kind of thing you have to be inside to understand.
It wasn't a conference. It wasn't a mastermind day. It wasn't a room full of women being told what to do. It was a room full of women who stopped apologising for what they wanted โ and found out, for the first time, that the way they'd been building was costing them something they didn't have to pay.
That's what a Freedom Lever does when you find it in a room full of people who can see what you can't see about yourself.
This is the only year. The only version of this. The only time this specific experience is available at this investment. Inside Soft Girl Millions โ The Mastermind, you'll find your Freedom Lever: the one thing, out of everything you could be working on, that creates disproportionate results without adding a cost to your time, your capacity, or the people who love you most.
Before you ever step foot in Fort Lauderdale, you get the $10,000 Freedom Lever Audit โ the exact tool used behind the scenes at Rich Queen and with 30K 1:1 clients โ to identify exactly which lever is yours to pull right now.
Now playing
Writing Off Your Life
Tax strategist and founder of Your Tax Coach, Barbara Schreihans, breaks down one of the most overlooked Freedom Levers for women in business: keeping more of the money you already make.
This is not surface-level financial advice. This is the conversation that makes you realize how much you've been leaving on the table โ legally, quietly, every single year.
Barbara shares how she went from corporate accounting to building a multi-million dollar business, the moment that changed everything, and why most entrepreneurs are unknowingly overpaying in taxes.
From Boss Babe to Soft Girl Millions: The Identity Shift No One Talks About
Danielle Canty โ co-founder of Boss Babe โ joins Leanne for a raw conversation on building a movement, exiting a company, and redefining success in a new season of life.
If you read this issue's Spilling The Tea and felt it in your chest โ this episode is the conversation that goes even deeper.
The whole world,
one map
Everything in one place. Choose your entry point โ softly, no pressure.
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