The Money Issue: Rich on Purpose
Let me tell you something I have never been shy about.
I love money.
Not in the way that needs a disclaimer. Not with the caveat of "but of course it is not everything." Not with the softening that women have been taught to apply to any sentence that starts with I want more.
I love money. Full stop. And I am absolutely rich on purpose.
This is not something that happened to me. It is not the result of a lucky launch or a viral moment or being in the right place at the right time. It is the result of a decision I made β quietly, privately, before anyone was watching β that I was going to receive at a level that most women have been told is not available to them.
And then I built my entire life around that decision.
Soft Girl Millions has allowed me to receive at an entirely different level. And I want you to understand what I mean when I say that β because rich is not one thing.
I am rich in the bank. The numbers are real and they are mine and I do not apologize for them.
I am rich in the white space on my calendar. In what is on it and who is on it. Rich clients only. Work that feels like soul food. Offers so aligned with my genius that getting paid for them feels almost laughable β not because the money is not serious, but because the work is that good.
I am rich in my self care. In the Pilates classes I do not cancel. In the sleep I protect. In the way I take care of this body as if it is the most important asset in my business β because it is.
I am rich in my relationship with my body. I am the healthiest and most confident I have ever been at 39, as a mother of two, and I built that the same way I built everything else β with devotion, consistency, and the decision that I was worth it.
I am rich in my marriage. Ten years in and it is better than it has ever been. Not despite the success. Because of the version of me the success has allowed me to become.
This is what Rich on Purpose actually means.
Not rich at a cost. Not rich and exhausted. Not rich and resentful. Not rich and absent. Not rich and secretly wondering when it is all going to fall apart.
Rich and free. Rich and present. Rich and soft toward myself and savage about everything else.
The women who have been told they have to choose β the money or the life, the success or the peace, the ambition or the softness β have been lied to. You do not have to trade one for the other. You never did.
This issue is for the woman who is done choosing.
The woman who is ready to be rich on purpose β in every area of her life, without apology, without a trade-off, without making herself smaller in one place to justify being bigger in another.
You get to have it all. Not someday. On purpose. Starting now.
Welcome to the Money Issue.
Richuals
The Money Splinter Session with Dr. Ezzie Spencer
The one I have been devoted to for two years β and the reason everything changed in my bank account & on my face.
There are rituals. And then there are the ones that actually change you.
Not just what is in your bank account. Your face. Your body. The way you walk into a room. The way money moves toward you β and the way it stays.
This month I am letting you inside the most private, most powerful practice I have β the one that has been at the center of every delusional milestone I have hit since 2024.
The money splinter session with Dr. Ezzie Spencer.
I have worked with Ezzie for two years. And I want to be clear about why I hired her β because it was not to make more money. I hired her for my experience of creating it. For the woman I was becoming in the process. For the parts of me that were still in the way of receiving at the level I knew I was built for.
We have had so many chapters in this work. Magic Is The Standard. Light As A Feather Of Money. She Drives A Lambo. Every single delusional milestone I have hit has been accompanied by a chapter of this work β because the money does not just arrive. You have to become the woman who can hold it.
That is what the splinter sessions do.
They find the thing that is in the way. The thing so small and so subtle that you would never find it on your own. The thing that is quietly costing you more than any strategy ever could.
And then they remove it.
Watch the session. Then look at my face.
What you are about to see is not a filter. It is not lighting. It is not makeup.
It is what happens to a woman's physical appearance when she removes what is in the way of receiving.
The before. The after. The difference is visible. The reverse aging is real. The divinity that comes through when a woman is no longer carrying what was never hers to carry β you can see it.
This is Soft Girl Millions. Not just in the bank account. In the body. In the face. In the way you move through the world.
I could tell you all of the reasons you should be in the room in November.
The speakers. The tools. The experience. The women.
Or I could show you what it actually looks like to do this work. To become the woman who receives at this level. To watch it happen in real time β in a session, in a face, in a life.
This is what you are going to experience in November.
Ezzie Spencer is flying in from Australia to be in the room with you. Live. In person. Doing the work she does with me β with you.
You will not watch it happen. You will experience it.
Dr. Ezzie Spencer
Human rights lawyer Β· Multiple international bestselling author Β· The woman the world's biggest leaders trust with their most private work
Ezzie Spencer is not a coach. She is not a therapist. She is not a mindset practitioner in the way the online space has made that term mean something small.
She is the woman the biggest names in the world β leaders, celebrities, executives β hire when they are ready to remove what is in the way. She is a walking NDA. Her client list is not public because her clients are that significant.
She is also the woman I have trusted with my most private work for two years. And she is coming to Soft Girl Millions Live in November to do that work with you.
The Soft Girl Millions
Money Playlist
The soundtrack for the woman who is done apologising for wanting more.
Put this on before the sales call, the launch, the invoice you almost undercharged for. Every track is here to remind you that ambition looks good on you.
Play it loud. Then raise your prices.
"You cannot become your own muse while consuming everyone elseβs noise. Put this on and pay attention to your own life."
There is nothing more feminine than a woman who wears masculine.
Not because she is trying to soften it. Not because she needs the contrast to justify it. Because she understands something most women have not been taught β that the most magnetic women alive are not playing in one energy. They are playing in the full range of both.
Soft Girl Millions has never been about rejecting your masculine energy. It has always been about the synergy. The woman who can hold both β who can be soft and savage, structured and sensual, powerful and at ease β that woman is unmissable. In a room. On a screen. In a brand.
That tension is what makes a woman magnetic. And it is exactly what I build into everything I wear.
Cargo pants were not originally designed with her in mind.
They were designed for pockets. For function. For getting things done without being noticed.
And then she put on a corset.
The Camila Coelho Gigi set does something I genuinely love β it takes a silhouette that was never meant to be seen as beautiful, only functional, and makes it undeniable. Olive, structured, tonal from top to toe. The brown Sadie bag. The slingbacks. The tortoiseshell frames pushed just so.
Masculine bones. Completely feminine energy.
That tension is what makes a look memorable. And it is the same tension I bring into my written messaging, my brand voice, my positioning. The directness that lands like a punch. The warmth underneath it that makes you stay. The edge that makes you feel something. The elegance that makes you trust it.
My style has always been classic with an edge. I love to take a risk β but I have never felt more attractive, more in my feminine, more completely myself than when I am wearing a masculine component in my look. A blazer with nothing under it. A suit with a stiletto. Cargo with a corset.
Last month it was the tailored suit and tie by Eliya the Label. This month it is this.
Same woman. Same tension. Different silhouette.
This is not about dressing like a man.
This is about understanding that the most powerful thing a woman can wear is range.
Camila Coelho
I have been shopping Revolve for years. The range of designers in one place, the speed of shipping, the ease of returns β it is genuinely one of the best shopping experiences out there and I keep coming back to it.
This particular look is Camila Coelho for Revolve. But what I love about shopping there is that it is never just one brand β it is a curated world of designers at every price point, all in one place, shipping worldwide.
When I find a piece that needs to land, Revolve is always one of the first places I look.
Every piece, linked. Nothing crazy-designer β just the exact look.
The
Skin. Cheeks. Lips. That is it. Nothing screams money like less being more.
The most put-together women in any room are not doing the most. They have done the work of figuring out what actually works with the basics β and then they locked it in and left it alone.
Skin that looks like skin, just better. A flush on the cheeks that makes you look like you just got back from two weeks somewhere warm. A lip that tells you she finished getting ready on purpose. When those three are working, everything else becomes optional.
I think about it the same way I think about business. You do not need every strategy, every tool, every trend running at the same time. You need the fundamentals locked in and working for you.
Once those are solid, everything you add on top just amplifies what is already working. Beauty is no different.
This is the edit I come back to every single time. The holy trinity. The three things that β once you have them in rotation β mean you are always ready. No forty-five minute routine. No full glam required. Just skin, cheeks, and lips doing exactly what they are supposed to do.
The most expensive thing you can put on your face is clarity. Knowing what works, investing in it, and leaving everything else alone.
This is mine.
Pat McGrath Labs Skin Fetish Divine Blush in Divine Rose III. A silky, buildable powder that melts into skin for a soft rose flush. Sweep lightly for a natural glow, or layer for a romantic, lit-from-within finish.
ILIA Soft Focus Blurring Blush in Wonder. A weightless, skin-like flush that softens texture and diffuses the look of pores, leaving cheeks with a natural, airbrushed finish.
ICONIC London Sheer Blush in Rose Riot. A lightweight liquid that blends in seconds for a fresh, dewy flush. Dot, tap and build for a healthy glow that looks like your own.
Charlotte Tilbury Unreal Lip & Cheek Glow Blush Stick in Rosy Glow. Infused with hyaluronic acid, this creamy stick glides onto lips and cheeks for a hydrated, rosy radiance.
Sacheu Cheek Stay-N All Day Liquid Blush in I'm Flirty. A long-wearing stain that sets to a natural, transfer-resistant flush and lasts from morning meetings to evening plans.
GOLDN Lip Silk Nourishing Peptide Balm. A silky, peptide-rich balm that cushions and conditions lips, leaving them soft, smooth and glossy from morning to night.
Gisou Honey Infused Lip Oil in Strawberry Sorbet. A juicy, non-sticky oil that nourishes with honey and leaves a sheer wash of sweet berry colour and high shine.
Dr. Diamond's Metacine Lip Lift Hyaluron Peptide 6 Biofil Lip. A plumping treatment with hyaluronic acid and peptides that hydrates and visibly lifts for fuller, smoother-looking lips.
Sacheu Lip Liner Stay-N in Muah-ve. A peel-off liner that stains lips with a soft mauve definition, so your shape stays crisp all day without touch-ups.
Summer Fridays Flushed Lip Stain in Rosette. A lightweight stain that gives lips a natural, rosy flush of colour that lasts and never feels heavy.
Spilling the Tea
Hot
Pull vs Push.
The identity behind delusional, compounding money.
Two women. Same offer. Same words. Same strategy.
One pulls in the most extraordinary clients she has ever worked with. The other gets crickets.
What is the difference?
It is not the strategy. It is not the audience size. It is not the funnel or the frequency or the number of emails in the sequence.
It is the woman underneath all of it.
Push money is what most women in this industry are making. And you can make a lot of it. I did. But here is what push actually looks like from the inside.
Launching something new every month to hit the revenue goal. More bonuses. More urgency. More proximity. Saying yes to clients you know are wrong for you because somewhere underneath the strategy there is a quiet, unconscious vow β if you stop pushing, the clients stop coming.
Push is not about the action. It is about the belief underneath it. The belief that you have to earn it. That you have to do more to get more. That if you slow down, it stops.
And here is the thing about push energy β the harder you force, the more you repel the very people you are trying to attract. Because the energy underneath pushing is lack. And lack does not disappear at a million-dollar month. I have checked. I have gone first. There is no income number that makes you immune to the human experience.
Pull is a completely different frequency.
Pull is the identity you move from that makes the right person stop scrolling. It is why two people can say the exact same thing and for one it lands like a lightning bolt and for the other it disappears into the noise. You cannot copy pull. You cannot implement it as a strategy. Because pull is not what you say β it is the coherence between the words and the woman they came from.
Pull is what makes someone think about you when they are not even on Instagram. What makes them go back and check your stories again. What makes them say I just knew I needed to be in your world before they could even explain why.
Pull is sticky. Pull is magnetic. Pull is the energy of a woman who is so anchored in who she is that being anyone else is not even on the table.
Trust.
Not trust in the universe. Not trust in God alone. Trust in yourself. The kind of trust that is so deep and so embodied that you do not need external validation to move on what you know. The kind of trust that lets you raise your price on a Tuesday because your body said so β not because the strategy said so. The kind of trust that lets you plant a seed without needing to see the harvest by the end of the month.
I started a second Instagram account in 2024 because I had a desire β I wanted brands to dress me. To partner with me. To send me things. It was a seed. It did not produce anything that year that looked like what I imagined. And I had zero attachment to it needing to. In 2026, I walked into a meeting with the brand that is now dressing me for Soft Girl Millions Live. The most exquisite designers. A partnership I visualized before there was a single piece of evidence it was possible.
That is what compounding looks like. That is what trust produces.
The women who are making delusional, compounding money are not the ones who found the best strategy. They are the ones who learned to trust themselves so completely that every strategy they touch works β because the energy underneath it is not lack. It is not force. It is not fear.
It is pull.
Stop thinking about money as something you make in the next 30 days. That is push thinking. That is the cycle that will not break until you understand how compounding actually works.
The body I have right now is not the result of what I did this month. It is the result of three years of decisions β Pilates, food, sleep, self-care, the devotion of treating myself as the most important asset in my business. Because I am.
My income is the same. My brand is the same. My marriage is the same. All of it is a reflection of the compounding of seeds I planted years ago β not the sprint I ran last month.
And here is what I want you to understand about all of it.
You are already the woman. The question is how much of what is meant for you are you actually letting yourself receive?
That is the only question worth asking.
This is the practice I return to every single day. Not journaling. Not a lengthy ritual. The specific devotional that keeps me anchored in pull frequency β in trust, in receiving, in the identity of a woman who compounds.
I recorded it for you.
Listen to it. Then listen to it again.
Everything I have shared here β the Pull frequency, the identity behind compounding money, the devotion, the receiving work β this is what we go deep on inside Soft Girl Millions Live.
Not as a concept. As an experience.
Dr. Ezzie Spencer is in the room. The money splinter work is live. The Freedom Lever Audit, the Rich Client Tool, the Offer Flow, the Magnetism Tool β all of it designed to remove what is in the way and expand what you are capable of receiving.
Fort Lauderdale. November 2026. The room that does not exist again after this year.
This month's
Muses
There is a difference between learning business and learning from women who have actually built one. Multiple ones. Over years. With real stakes.
That is what this issue is. That is what this yearβs Soft Girl Millions LIVE experience is.
Amy Porterfield. Seventeen years in the online space, $136 million in revenue. That is not luck. That is sustainability. Jamie C was a hairdresser. Then she owned salons. Then she built a seven-figure online course for hairdressers around balayage β and then another business after that. Mary Seats started with $300, built Cupcake Mafia into a multimillion-dollar brand, got pushed out, came back, and took The Icing Agency to $16 million. Then built the largest female co-working space in the country.
And Leanne. Eleven years in corporate scaling massive companies before she ever launched her own.
These are not women who went viral and called it a business. These are women with real business acumen. Multiple companies. Multiple industries. Multiple chapters of actually doing the thing.
That is the Soft Girl Millions standard. You are not here to be inspired. You are here to learn business from women who have built it β and that changes everything about what you walk away with.
Announcing Amy, Adley and Mary for Soft Girl Millions LIVE 2026.
Three women. Three industry icons. This month's Muses.
$136 million. Seventeen years. And she still decided to change her mind.
That is what being your own muse looks like.
Amy Porterfield is the OG of the online course space.
The woman who showed an entire generation of entrepreneurs that you could package your knowledge, sell it at scale, and build something that actually lasts. $136 million over seventeen years is not luck and it is not a formula.
It is what happens when someone knows how to sustain in a constantly evolving industry β and knows how to sustain being herself inside it.
Because Amy Porterfield is exactly who you think she is. Same woman on the podcast as in the room. The week after Leanne met her in Nashville, Amy shouted her out to her entire email list β not because she had to, not as a transaction, but because that is who she is.
A girl's girl in an industry that does not always reward that. The kind of woman who is so consistently herself that it unsettles people, and does it anyway.
And then, after building the thing everyone else was still trying to figure out, she looked at all of it and decided she wanted something different. She pivoted her entire business away from online courses and into supporting women further ahead in business β not because she had to, not because the market forced her hand, but because she gave herself permission to evolve.
The internet lost its mind. Courses were dead, apparently. She had changed, apparently.
She had not changed. She had just decided to change her mind. That is not the same thing.
That is Soft Girl Millions. Building so solidly from the inside out that when you choose to move, it reads as authority β not crisis. Knowing yourself well enough that reinvention never looks like desperation. After $136 million and seventeen years, she is still that girl. The one who does it on her own terms, stays a girl's girl through and through, and never mistakes longevity for staying still.
She is not just a muse. She is the blueprint.
And this year, she is bringing it to the room. Amy Porterfield is a speaker at Soft Girl Millions Live 2026 β and she has something to say about it.
Did you catch Leanne on Amy's podcast show? Tune in now
The beauty products she cannot live without.
A billion views a month. Billion with a B. Let that land for a second.Adley Kinsman is not the loudest name in the room. She is the reason the loudest names in the room have a room to be loud in.
Anyone you can think of with a massive following, a brand that feels untouchable, a presence that makes the internet stop β Adley has more than likely been behind it. She is the best-kept secret in an industry that runs on visibility, which, if you think about it, is the most Adley thing imaginable.
Most people see her content and think: funny, light, effortless. They are half right. It is effortless the way a precision instrument is effortless β because someone very, very good is holding it.
Adley is a strategic savage wrapped in a personality that makes you forget she just engineered your entire attention span. Every post she creates is a miniature funnel. Every laugh she earns is a hook. Every "share this" moment is calculated to the decimal. She is not going viral. She is building it.
And the thing that makes her genuinely dangerous? She finds the edges of your magnetism. The parts of you that are so obviously, naturally, undeniably you that you stopped seeing them years ago.
The angle you dismissed as too casual. The personality trait you thought was too niche. That is exactly what she hands back to you β and then shows you how to build a billion views from it.
Now put her in a room with Leanne.
Attention meets currency. Reach meets revenue. The woman who can explode your following, next to the woman who converts it into money.
This is not a panel. This is not a Q&A. This is the most dangerous combination of women we have ever put on one stage β and you are about to be in the room when it happens.
Adley Kinsman is a speaker at Soft Girl Millions Live 2026. Pay attention.
The beauty products she cannot live without.
Three hundred dollars. That is what she started with. Let that marinate.Mary Seats β Mz Skittlez to the culture β is what a real businesswoman looks like. Not the curated kind. The kind who has built brick and mortar, built online, built fashion, built marketing, built community, lost it all, came back, and made it look like the plan the whole time. Because for Mary, it kind of was.
She took $300 and turned it into Cupcake Mafia β a multimillion-dollar fashion brand that had the culture paying attention. Then she got pushed out of her own company. And instead of disappearing, she launched The Icing Agency, a marketing powerhouse that went on to gross over $16 million.
Then she built The Bakery CoWork β the largest female-focused co-working space in the country. Because apparently one empire was not enough.
This is what they mean when they say real businesses. Not a course. Not a content calendar. Brick and mortar. Payroll. Risk. Decisions with actual consequences. Mary has done all of it β multiple times β and won.
But here is the thing that makes Mary different from every other successful businesswoman you could put on a stage. It is not just what she has built.
It is how she moves. Her brand is so magnetic that it creates its own gravitational pull. Cannes Lions. Forbes. Create and Cultivate. Oprah. Emma Grede. Of course.
Of course those rooms opened for her β because Mary walked in being fully, completely, unapologetically Mary Seats, and the world did not stand a chance. They called her the Kris Jenner of branding for a reason. Everything she touches becomes an opportunity, because she is the opportunity.
That is what she is bringing to this stage. Not a story about surviving. A masterclass in what happens when you know exactly who you are, you build your brand from that place, and you let it open every door you have not even knocked on yet.
Mary Seats is a speaker at Soft Girl Millions Live 2026. Real business. Real brand. Real results.
The beauty products she cannot live without.
Muse Money Training
Soft Girl Millions The Mastermind
Most women think receiving is about opening up to money.
More clients. More income. More opportunities flowing in. And yes β that is part of it.
But the women who receive at the highest levels have figured out something that nobody talks about.
Receiving is not selective.
You do not get to open the door for money and keep it closed for everything else. The capacity that holds more is the same capacity across all of it β the compliment you deflect, the feedback you defend against, the criticism you cannot let land, the support you minimize, the tax bill that sends you into scarcity.
If you cannot receive those things, you are capping the very thing you are trying to expand.
Nature vs Nurture
There are two kinds of traits every woman has.
The ones that have always been there. The things people noticed about you before they were even notable. The audacity. The work ethic. The way your brain moves faster than everyone else in the room and you have spent your whole life being told to slow down and make yourself more palatable.
Those are your nature traits. They are the most magnetic things about you. They cost you nothing to access. They are your pull frequency β the things that make the right people stop and say I just knew I needed to be in her world.
And then there are the traits you have had to choose. The ones that did not come naturally. The ones that required devotion, practice, and the willingness to look at yourself with the same forensic clarity you would apply to your business numbers.
For me β receiving feedback was one of those. Being wrong felt like a fate worse than death. Receiving a compliment without immediately deflecting it back felt almost physically uncomfortable. Thanks, itβs clean. Oh, this old thing? It was so cheap.
That is not humility. That is a ceiling.
The bigger the light, the bigger the shadow. Every trait that makes you magnetic has a shadow version β and the women who compound at the highest levels are the ones willing to be self-reflective enough to see both. To leverage the light. To strengthen what is in the shadow without shame.
Not because you are broken. Because you are willing.
The Full Spectrum of Receiving
Here is what expanding your capacity to receive actually looks like.
Can you receive a compliment and let it land β fully, without deflecting it back to the person who gave it?
Can you receive feedback from someone you love and respect without going into defensiveness or explanation?
Can you receive a tax bill without letting it send you into scarcity?
Can you receive criticism from a client and hold the duality β knowing exactly who you are, and also knowing that you will not always get everything right for everyone?
Can you receive the uncomfortable things with the same openness you bring to the good things?
Because here is the truth about receiving more money.
You do not expand your capacity by only opening to what feels good. You expand it by being willing to let more of everything land. To sit with discomfort without making it mean something about who you are. To receive feedback without it becoming an attack on your identity. To receive the full spectrum β and hold it.
That is what increases your capacity. That is what makes the money compound.
The Self-Reflection Practice
The most magnetic women I know are not the most perfect. They are the most self-aware.
They know their nature β the traits that cost them nothing, that are the most efficient, most magnetic, most pull-frequency things about them. And they leverage those without apology.
They also know what requires nurture. The parts of themselves that have served them to a certain point and become the ceiling. The shadow of the dominant archetype they lead from. The place where their hard girl millions identity is quietly capping their soft girl millions experience.
And they are willing to look at both. Without ego. Without shame. With the same curiosity they bring to their best quarter.
What are the most magnetic things about you that you are underestimating β because they come so naturally you assume they are not special?
Where are you deflecting instead of receiving?
What is the trait that has served you enormously β and is now the ceiling?
That is where your next level of income is waiting.
Not in a new strategy. Not in a new offer. In the expansion of what you are willing to receive.
You cannot selectively receive. The capacity that holds more money is the same capacity that holds more of everything.
Four weeks.
That is how close you are to the room that changes everything.
Now playing
New episodes, new rooms, new women. Episode 01 is LIVE ready for you to watch.
Catch up on Season 1 first? Click the links below.
Season 2 of The Soft Girl Millions Show is here β and this season, we are pulling back the curtain on everything.
In Episode 1, Leanne takes you behind the scenes of the very first venue visit for Soft Girl Millions Live 2026 at Pier 66 in Fort Lauderdale.
From getting ready with the team to walking through the ballroom, the rooftop, and the penthouse that stopped her in her tracks β this is the real, unfiltered process of building one of the most talked-about events in the female entrepreneurship space.
This season is not about the grand finale. It is about the creation. The decisions. The highs. The problems. The intentionality behind every single choice that goes into building a brand that has normalized numbers most businesses will never see.
In this episode:
"Last year we created the room. This year we are creating the world. And this November, you are checking into it."
Subscribe so you do not miss a single episode of Season 2.
Soft Girl Millions Live β November 12β14, 2026 Β· Pier 66, Fort Lauderdale
Partnerships take centre stage. Stop going it alone β the right collaboration doubles your reach this month.
Systems over hustle. Tidy the back end of your business and watch the money flow with less effort.
Your creativity is magnetic. Post the idea, pitch the offer, say it out loud. Visibility pays.
Your words carry weight. A single conversation this month opens a door you have been knocking on for years.
Home base first. Protect your peace and your energy, and the big decisions will make themselves.
Know your worth and invoice for it. A money conversation you have been avoiding is ready to go your way.
It is your season. Lead with your vision, raise your prices and let the room come to you.
Rest is strategy. Clear the noise now so you walk into your birthday season with total clarity.
Your network is your net worth. Say yes to the invitation β the right women are in that room.
Career spotlight. Recognition you have quietly earned arrives. Accept it without shrinking.
Think bigger. A trip, a course or a bold new offer expands your world and your income.
Shared resources shift. Renegotiate, invest wisely and trust your intuition on the numbers.
The whole world,
one map
Everything in one place. Choose your entry point β softly, no pressure.
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